TEMPLATE

The Style Guide Cheatsheet

Keep your website’s look consistent, clean, and unmistakably you.

How does it help?

Your website is often the first (and sometimes only) impression people get of your brand. When things like fonts, colors, and visuals aren’t consistent, it chips away at trust — even if your audience can’t quite put their finger on why.

The Style Guide Cheatsheet helps you keep all your brand visuals and styling rules in one place — so your site always feels cohesive, professional, and intentional. Whether it’s just you, a growing team, or you’re handing things off to a freelancer, this guide keeps everyone on the same visual page.

What is this for?

01

Brand Colors

Ensure they are being used consistently and correctly by every contributor (even those who don’t regularly publish)

02

Fonts

Sizes and styles should match across content. Create standards and ensure everything is readable and cohesive.

03

Imagery & Icons

Building a library and reference means everything ‘matches’ and stays on brand.

Record & Customize

  • Logos (for light and dark backgrounds)
  • Approved color palettes
  • Font choices + usage notes (headlines, body, etc)
  • Icon and image libraries (linked, if hosted externally)
  • Custom rules for spacing, buttons, visual tone, etc.
  • Branding “do’s & don’ts” that keep things polished

How To Use It

You’ll get 10 clean, pre-designed pages you can easily customize in:

  • Google Slides – perfect for quick edits and team sharing
  • Canva – for visual customization and brand integration

The format is flexible: use it as an internal reference, a handoff document for contractors, or part of your client onboarding kit.

Best Practices

  • Protect any login-protected links (like image libraries or design tools)
  • Include context or instructions if a resource is behind a login
  • Keep a “Last updated” section so your team knows what’s current

CANVA OR GOOGLE SLIDES TEMPLATE

Consistency = Credibility
This cheatsheet makes sure your site always looks as intentional as it is.

Canva Template Slides Template