A hero section is a large, prominent banner located at the top of a webpage, typically just below the header. It serves as the focal point of a website’s homepage or landing page and is designed to grab visitors’ attention immediately when they arrive. The hero section is often the first thing a user sees, and its purpose is to deliver the core message of the website and set the tone for the rest of the page.

Hero Section vs. Header

• Hero Section: The hero section is the large banner area beneath the header, designed to draw attention and communicate the website’s key message. It typically takes up a significant portion of the top of the page.
• Header: The header is the topmost part of a webpage that contains elements like the navigation menu, logo, and other important links. Unlike the hero section, which focuses on messaging and visuals, the header is mainly functional and consistent across all pages of a site.

Common Elements in a Hero Section

1. Background Image or Video:
   • The hero section often features a visually striking background image or video that conveys the theme or message of the website. For example, a travel website might use a beautiful landscape image, while a tech company could use an animation or product video.
2. Headline or Tagline:
   • A headline or tagline is usually the main text in the hero section. It succinctly conveys the website’s value proposition or key message. The headline is typically large and bold to catch the reader’s attention.
3. Call to Action (CTA) Button:
   • A prominent CTA button is usually included to encourage users to take immediate action, such as “Get Started,” “Sign Up,” “Learn More,” or “Contact Us.” The CTA is intended to guide users further into the website or towards a specific goal.
4. Subheadline or Supporting Text:
   • Beneath the headline, there may be additional text that provides more context or elaborates on the main message. This subheadline is usually shorter and helps clarify the offer or key benefits.
5. Navigation Aids or Links:
   • In some hero sections, there may be scroll prompts, arrows, or buttons to encourage users to explore the content below the hero section.
6. Visual Elements:
   • The hero section may include illustrations, icons, or graphics that help visually reinforce the message. For instance, a software company might include an image of their app interface, while a clothing brand could feature product images.